Don't be an idiot. Don't drink and drive.
As a company that promotes the concept of drinking, we feel we have duty a to ensure our customers are doing so responsibly. As a result, with the purchase of select Wrist & Rye pieces, a portion of proceeds will be donated to organizations aimed at preventing drunk driving and aiding the victims of impaired driving accidents. By supporting local charities here in Canada, we are helping to ensure that students are educated on the dangers of drunk driving.
The fact of the matter is that young people have the highest rates of traffic death and injury per capita among all age groups. More 19-year-olds die or are seriously injured than any other age group. We hope that by raising awareness, more young adults can get home safely.